Tag: Brand
What the Internet’s Best ‘About Us’ Pages Can Teach Brands
I’ve been writing website copy since I started out at FCB in 1994.
But while homepage design and copy are labored over and always on display, About Us ...
6 Tips to Make Your Brand an Email Response Rockstar
6 Tips to Make Your Brand an Email Response Rockstar.
The answer: We can all be more effective at email, whether for marketing or for outreach.
This p ...
10 Elements Needed to Create Effective Collaboration Between Your Brand and Your Influencer
Remember to make sure you choose an influencer who is relevant to your brand.
Why is an influencer collaboration agreement important?
Your collaborati ...
How to Ride the Livestreaming Wave to Marketing Success
Live video marketing has become a must-do trend in the digital marketing community.
It’s a no-brainer because from what I've seen these companies seem ...
The Critical Components of a Successful Brand Relaunch
The Critical Components of a Successful Brand Relaunch.
If you find yourself in the position of needing to reinvigorate your brand, to stimulate growt ...
The Right Way to Balance Business and Fun in Your Content Marketing
The Right Way to Balance Business and Fun in Your Content Marketing.
What’s a content marketer to do?
The most important thing is to be relatable and ...
With brand safety in mind, YouTube steps up efforts to ‘fight online terror’
Google has announced several steps to address advertiser concerns.
On Sunday, Kent Walker, Google’s general counsel, outlined four steps Google is tak ...
How to Protect Your Brand from Rogue Social Media Accounts
How to Protect Your Brand from Rogue Social Media Accounts.
Social media is quickly becoming one of the largest corporate risk sources for fines, laws ...
14 Essential Tips for an Engaging Facebook Business Page
14 Facebook Business Page Tips 1) Don't create a personal profile for your business.
We’ve come across many well-meaning marketers and entrepreneurs w ...
How Your Brand Can Capitalize on LinkedIn’s New ‘Lead Gen’ Opportunities
How Your Brand Can Capitalize on LinkedIn's New 'Lead Gen' Opportunities.
But, with LinkedIn, attracting prospects can actually be more do-able -- esp ...