Tag: Business-to-business
First Video in Business Benchmark Report: How B2B Companies are REALLY Using Video
First Video in Business Benchmark Report: How B2B Companies are REALLY Using Video.
It’s no secret that marketers are investing more in online video t ...
Why Your Tech Company Needs a Content Marketing Plan Right Now
Why Your Tech Company Needs a Content Marketing Plan Right Now.
These are the CTOs and tech team members who vet the product before they buy.
You, as ...
Social Media Falls Short of Expectations for B2B Marketers
Social Media Falls Short of Expectations for B2B Marketers.
A recent poll of US B2B marketers by Bizible found that social media was respondents' seco ...
![What’s Old Is New Again… Account-Based Marketing: Nipul Chokshi of Lattice Engines on Marketing Smarts [Podcast]](https://www.marketingprofs.com/assets/images/marketing/popovers/sales/jan2017/sale.jpg?alf=1/18/2017%2011:14:03%20AM "What’s Old Is New Again… Account-Based Marketing: Nipul Chokshi of Lattice Engines on Marketing Smarts [Podcast]")
What’s Old Is New Again… Account-Based Marketing: Nipul Chokshi of Lattice Engines on Marketing Smarts [Podcast]
What's Old Is New Again... Account-Based Marketing: Nipul Chokshi of Lattice Engines on Marketing Smarts [Podcast].
Everyone seems to be talking about ...
Account-Based Sales And Marketing: New Tech, Old Principles
Account-Based Sales And Marketing: New Tech, Old Principles.
Account-based marketing (ABM) is one of those buzzwords that I can't avoid in B2B marketi ...
Teach, tailor, take control – the three Ts of B2B content marketing
In this post, Ross Lambert explains how to use content marketing to get the competitive advantage before your customers switch off.
Which means if you ...
Salesforce’s Mike Kostow on Why Marketers Should Trust Data Over Intuition
Now the SVP and GM of Pardot, he has been in the enterprise software business for more than 20 years.
During an in-depth interview, Kostow talked to u ...
Will Artificial Intelligence Have a Major Impact on B2B Marketing?
Will Artificial Intelligence Have a Major Impact on B2B Marketing?.
B2B marketing executives say artificial intelligence (AI) will have a significant ...
Why Should Webinars Be A Part Of Your B2B Content Marketing Strategy?
These include: Providing relevant and educational information that’s of interest to your target audiences.
Establishing your firm’s expertise and buil ...
Want to Win at B2B Content Marketing in 2017? Focus on the Fundamentals.
Here are a few ideas: Look at your prospects’ trade association websites and the media kits of their industry publications for insight on demographics ...