Tag: Chief content officer

How to Meet (and Exceed) Your Creative Content Goals

How to Meet (and Exceed) Your Creative Content Goals

Because creative work is uniquely draining … and uniquely rewarding, too. Smart writers know that the right creative practices will keep you motivated ...
Serious Writing Advice for a Foolish Week

Serious Writing Advice for a Foolish Week

I may be the last person who really enjoys April Fools’ Day … maybe because I was already a fan of taking a moment to fact-check what you find on the ...
10 Things Your Content Marketing Strategy Must Include

10 Things Your Content Marketing Strategy Must Include

We’ve talked on the blog for years about the benefits of taking the time to create an in-depth, documented content marketing strategy before jumping i ...
Chief Content Officer: A Year of Insights

Chief Content Officer: A Year of Insights

(Blog editor’s response: Sorry, we use that comma here. “VR is a popular buzzword, but as far as everyone having a headset … we’re not quite there,” h ...
4 Marketing Mistakes and (Unsolicited) Advice on How to Fix Them

4 Marketing Mistakes and (Unsolicited) Advice on How to Fix Them

“Miguel, I haven’t owned or leased a Nissan Murano for six years,” I texted back. Text messaging is a wonderfully powerful way to communicate with cus ...
Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018

Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. Here are 11 models she shared in her Idea Garage column in 2018: Velcro® ...
The Rags-to-Riches Story of Jungle Creations

The Rags-to-Riches Story of Jungle Creations

Now, the UK-based media property is one of the most-watched in the entire world, pulling in at least 3-5 billion views per month across its media bran ...
Invisible Content Syndrome and the Content Promotion Tactics to Cure It

Invisible Content Syndrome and the Content Promotion Tactics to Cure It

According to Digiday, likes and shares on LinkedIn are up more than 60% year-on-year, and LinkedIn tops just about every list including the B2B Conten ...
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