Tag: Content marketing
How to Build Your First Email List From Scratch
If you’ve recently launched a startup company, one of the first things you should do is build an active email subscriber list.
Email marketing platfor ...
Why Content Marketing Is Crucial to Dell Technologies’ Brand Strategy
“Over the years, we launched and learned from a few different branded content platforms.
And we knew that content would be really important in buildin ...
Calling All Content Marketers: Sound Off in Our Content Marketing Planning Survey!
Granted, it might not always feel that way.
The current environment we operate in as marketers is a competitive one.
But we do have the power to colle ...
Video Marketing Strategy: What Marketers Need to Know
But video is a necessary component in most content marketing strategies.
KPIs also should be identified for each video to ensure that it connects to t ...
Leverage the Basic Concepts of Sponsored Content to Boost Your Reach
If you’re not sure what sponsored content is or how to use it, that’s okay.
We’ve all seen native advertisements before.
If you discovered the majorit ...
5 Reasons Why B2B Content Marketing Works & 5 Reasons It Doesn’t
Buyers are increasingly self-directed in their research and purchasing decisions, taking their questions to search engines to find answers.
Successful ...
5 Reasons Why B2B Content Marketing Works & 5 Reasons It Doesn’t
Buyers are increasingly self-directed in their research and purchasing decisions, taking their questions to search engines to find answers.
Successful ...
32 B2B Content Marketing Case Studies for 2018
Results: Reached 1,884 potential prospects 42.8% open rate
With over 60 pieces of content and an extensive social media campaign, it is the single big ...
5 Content Marketing Ideas for June 2018
The Stanley Cup playoffs, summertime weddings, Father’s Day, and old fishing stores provide content marketers with interesting topics to cover in June ...
![Content Marketing and Sales Alignment: Bridging the Gap [New Research]](http://www.marketinghub.today/wp-content/uploads/2018/05/content-marketing-and-sales-alignment-bridging-the-gap-new-research.jpg "Content Marketing and Sales Alignment: Bridging the Gap [New Research]")
Content Marketing and Sales Alignment: Bridging the Gap [New Research]
Sales people would say “I see a gateway.” And if you put the salesperson and the marketing person together, each might say, “What do you really mean b ...