Tag: Content marketing
Connecting Content to Measurable Business Outcomes
I recently passed my six-month mark at Contently.
In my very first post on The Content Strategist, I wrote this: The biggest challenge facing content ...
Contagious Content Marketing: How to Give Your Content Viral Potential
Contagious Content Marketing: How to Give Your Content Viral Potential.
But the chance of virality is no substitute for well-researched, relevant cont ...
Why HR Is The New Marketing
Why HR Is The New Marketing.
Is HR the new Marketing?
These effective companies are actually activating employees as a new marketing channel to achiev ...
Is Your Content Marketing Aligned with Your Buyer Journey?
Is Your Content Marketing Aligned with Your Buyer Journey?.
If it’s not properly geared to guide people down the sales funnel, it won’t gain traction, ...
Why Marketers Abandon Their Content Strategies Too Soon
Why Marketers Abandon Their Content Strategies Too Soon.
Because of all the hype surrounding content marketing, sometimes we expect too much too soon. ...
The Ultimate Blueprint for Creating a Super Persuasive Testimonial
Include specifics You probably know I’m a stat guy.
I can’t stress enough how important it is to include concrete numbers in your testimonials.
Don’t ...
How to Make Sure Your Content Gets Seen
This may be the best content marketing integration I’ve experienced.
Should they use social?
Search?
But the very BEST way to make sure your content g ...
7 Ways to Stop Flailing with Your Content Marketing in 2017
7 Ways to Stop Flailing with Your Content Marketing in 2017.
You are answering questions instead of offering insights Often, we talk about answering y ...
In-Flight Content Guide: Making the Most of Your Content Journey
What does content marketing success look like to you?
Is a healthier pipeline?
Increased client retention?
Or something completely different?
The cont ...
New Research Reveals What Makes Great, Shareable Content
New content marketing research from ClearVoice answers those questions (and more).
The Most Effective Kinds of Content Marketing In their study, Clear ...