Tag: Danny Sullivan
Everything You Need to Know About Writing Meta Descriptions
What is a meta description?
A meta description is the brief snippet of text that appears below the blue link in a search engine result.
This descripti ...
Google’s August 1st Core Update: Week 1
Temperatures by Vertical There's been speculation that this algo update targeted so called YMYL queries (Your Money or Your Life) and disproportionate ...
How to Write Meta Descriptions in a Constantly Changing World (AKA Google Giveth, Google Taketh Away)
Note, though, that both of these snippets come from Wikipedia, which is an exception to many SEO rules.
This leaves 42,863 snippets (just under half o ...
What You Missed Last Month in Google
March News About Google 1.
On March 14th, my colleague Victor Pan (HubSpot's head of search) shared a SERP screenshot that suggested Google might be e ...
Zero-Result SERPs: Welcome to the Future We Should’ve Known Was Coming
": These SERPs display a Knowledge Card with a "Show all results" button and no additional organic results or SERP features.
Even though the answer is ...
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