Tag: General Electric
5 Reasons B2B Companies Should Use Social Media Marketing
Maybe that’s because companies see Facebook, Twitter, etc.
Since B2B companies only sell to other businesses, who primarily use social platforms as a ...
Podcasts as a Learning (and Teaching) Medium for Marketing (And More)
Marketers are happier and more productive when they're learning.
That's a fact: In the recently published Marketer Happiness Study from MarketingProfs ...
‘Give Them Back Something of Value’: How to Start Your Lead Generation Program
“The time your audience spends with your content is really a transaction,” said Tomas Kellner, editor-in-chief of GE Reports.
If the content becomes t ...
‘Give Them Back Something of Value’: How to Start Your Lead Generation Program
“The time your audience spends with your content is really a transaction,” said Tomas Kellner, editor-in-chief of GE Reports.
If the content becomes t ...
This Is the One Thing You Can Do to Vastly Improve Your Content Marketing
Because when we shift our thinking to experiences, we change the focus from simply publishing a blog post to personalization, organization, and the en ...
These Tech Companies Use Video for Lead Generation (and You Can Too!)
That’s a whole lot of video content being consumed, which makes it the perfect medium for your marketing plan.
And what better way to do that than wit ...
6 Reasons Why You Should Consider Podcasting as a Content Marketing Channel in 2018
It takes more effort than simply clicking ‘Record’ on your smartphone and then uploading it online.
Podcasting involves a tremendous amount of researc ...
4 Brands Getting Content Marketing Right
4 Brands Getting Content Marketing Right.
On the flip side, there are the brands that are getting content marketing right: they understand it’s a long ...
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