It takes more effort than simply clicking ‘Record’ on your smartphone and then uploading it online. Podcasting involves a tremendous amount of research, planning, acquiring technical skills, managing social media networks and engaging your target audience. Here’s why you should consider podcasting as a content marketing channel in 2018: 1. One way to interact with your audience is a corporate blog. Therefore, podcasts such as audio content can help you implement a more subtle approach. According to HandMadeWritings, it is imperative for marketers to identify consumer behavior across multiple generations and to renovate their marketing approach accordingly. Therefore, with more and more consumers using smartphones today, it is also important to make your podcast mobile-friendly. An interesting example of a company producing convenient-to-consume and enjoyable content is General Electric that started a science-fiction podcast titled ‘The Message’. Swift turnaround time One of the reasons you should give podcasting a try is the quick turnaround time. In this way, a brand receives the organic publicity that helps in snowballing its reach and growing its audience.
Podcasting has numerous benefits, however, producing an ongoing podcast is a hard nut to crack. It takes more effort than simply clicking ‘Record’ on your smartphone and then uploading it online.
According to a recent Edison Research report, around 98 million US citizens are listening to podcasts annually, with more than 50 million individuals listening to them on a monthly basis. Indeed, the present podcasting explosion has been presaged as the ideal age of podcasts.
Podcasting involves a tremendous amount of research, planning, acquiring technical skills, managing social media networks and engaging your target audience. Once a podcast is started, the only thing that is going to stay on top of your mind will be: what should the next episode be about?
For companies, podcasting can be a compelling opportunity to interact with your clientele, become noticeable among your competitors, and turn into an industry frontrunner and professional. However, you need to be very accurate about time management.
While only 3% of marketers are currently using podcasting for marketing purposes, around 32% actively wish to learn how to use it, and 23% intend to escalate their podcasting efforts.
Podcasting: Your shortcut to success
Did you know, MailChimp became a popular brand name overnight by simply running a 20-second ad at the start of every episode of the famous podcast, Serial?
This is just one illustration of a business taking advantage of podcasting, and it inspired several other companies to start producing their own podcasts.
Here’s why you should consider podcasting as a content marketing channel in 2018:
1. Practicing the art of subtle branding
Let’s face it: over-branding can actually kill your brand.
Around 57% of customers report that they avoid brands that bombard them with advertisements and other marketing messages. Podcasts can help you master the art of subtle branding!
As digital marketers, we are continuously reminded that storytelling is a vital instrument for consumer engagement. Through appropriate, enlightening, and valuable stories conveyed by evocative means, companies can connect with customers and develop a devoted audience.
One way to interact with your audience is a corporate blog. However, maintaining an attention-grabbing blog involves several SEO challenges and there is a high probability that your potential customers become more aware of brand involvement.
Therefore, podcasts such as audio content can help you implement a more subtle approach. This way, you can become an intrinsic element of the content itself. For example; eBay recently joined hands with Gimlet Creative to come up with its own podcast series titled ‘Open for Business’ that uses audio content for advertising purposes.
2. Easy to consume and mobile-friendly
Unlike blogs and videos, the beauty of podcasts lies in the fact that audio content can be more conveniently accessed on the go. It does not force users to abandon whatever they are doing just to concentrate wholly on…
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