Tag: Google Analytics
4 marketing tools you should take advantage of
Author: John Pettit / Source: CUInsight
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No matter what kind of content you’re creating, you’re probably going to want high quali ...
8 content marketing mistakes that are costing you time, money and potential clients
Source: Castleford
The latest annual report by the Content Marketing Institute shows that content marketing does not come without setbacks. Austral ...
Rounding Up the Top 4 Marketing Analytics Tools and How to Use Them
Measurement is the key to business success.
Unless you monitor your company’s performance and key marketing metrics, there’s no way to identify the co ...
So what is growth hacking, really?
‘Growth hacking’ meshes digital marketing with traditional marketing with customer retention and product performance.
Growth roles typically apply to ...
Social Media Matters: Let Google Analytics help boost your content marketing
If you are regularly creating good social media content that people find relevant and useful, you are engaging in content marketing.
Social media is a ...
9 Digital Marketing Tools You Can’t Live Without
From Google Analytics to Mention and Copyscape, let our favorites be yours!
Bounce rates can gauge if your website is visually appealing, has good con ...
The Complete Google Analytics Guide: How to Measure Content Marketing Conversions + ROI
The Complete Google Analytics Guide: How to Measure Content Marketing Conversions + ROI.
Measurement One key way content marketers can prove ROI is by ...
Just Because You Can Doesn’t Mean You Should…
Insight #1: We’re in the “pushy” direct marketing danger zone Originally, digital capabilities enabled the move from push selling to content marketing ...
Google Analytics: Gaining Actionable Insights on Content Marketing Conversion Goals
Google Analytics: Gaining Actionable Insights on Content Marketing Conversion Goals.
Conversions: This is where all the goal conversion data in GA liv ...