5 Ways to Repurpose Your Popular Social Media Posts

By repurposing popular posts and content on one platform for use on another, you can give your followers more of what they want. Find Your Popular Posts With the right tools, finding your most popular posts on Facebook, Twitter, and Instagram is easier than you might think. Facebook On Facebook, you’ll find the most popular posts for your business’s Facebook page by going to Facebook’s Insights tool. In Facebook Insights, click Posts to find the most popular posts on your Facebook page. Twitter Finding your top Twitter posts is even easier than finding top posts on Facebook. Now that you’ve identified your most engaging social media posts, here are five ways to repurpose the content in those posts. Heck, you can also post the image quote on Instagram, Facebook, and even Pinterest. You can repurpose popular tweets as image posts. Use Adobe Spark to turn a popular tweet into an image you can share on other social media platforms. If you have a post like that among your top posts, consider writing a blog post that repurposes content from the Facebook post.

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Want to get more out of your social media content?

Wondering how you can save time and increase engagement?

By repurposing popular posts and content on one platform for use on another, you can give your followers more of what they want.

In this article, you’ll discover five ways to find and repurpose your most popular Facebook, Twitter, and Instagram posts.

5 Ways to Repurpose Your Popular Social Media Posts by Bill Widmer on Social Media Examiner.
5 Ways to Repurpose Your Popular Social Media Posts by Bill Widmer on Social Media Examiner.

Find Your Popular Posts

With the right tools, finding your most popular posts on Facebook, Twitter, and Instagram is easier than you might think.

Facebook

On Facebook, you’ll find the most popular posts for your business’s Facebook page by going to Facebook’s Insights tool.

To use Insights, click the Insights tab at the top of your Facebook page. Then in the sidebar on the left, click Posts to see data about your Facebook posts.

In Facebook Insights, click Posts to find the most popular posts on your Facebook page.
In Facebook Insights, click Posts to find the most popular posts on your Facebook page.

Scroll down to see the area where you can filter your posts. If you click Engagement, you’ll see data about Post Clicks as well as Reactions, Comments & Shares. It’s interesting to look at both. However, to find your most popular Facebook posts, disregard content that you paid to promote and focus on the posts that rank highest for Reactions, Comments & Shares.

See all of your Facebook posts and filter them based on your needs.
See all of your Facebook posts and filter them based on your needs.

Twitter

Finding your top Twitter posts is even easier than finding top posts on Facebook. Just head to your Twitter Analytics dashboard. Scroll down and you’ll find your top tweets month by month.

Twitter Analytics shows your top tweets, mentions, followers, and other analytics.
Twitter Analytics shows your top tweets, mentions, followers, and other analytics.

Instagram

Unlike Facebook and Twitter, Instagram doesn’t have a built-in analytics tool. However, you can choose from plenty of third-party Instagram analytics tools.

If you’re looking for something quick, free, and simple, 2016 Best Nine can display your top nine posts for 2016 in a simple graphic. Unfortunately, the 2016 Best Nine tool doesn’t factor in comments or video views, so it’s limited. But hey, it’s quick and simple. What more can you ask from a free tool?

Here's an example of Target's top nine Instagram posts in 2016.
Here’s an example of Target’s top nine Instagram posts in 2016.

Now that you’ve identified your most engaging social media posts, here are five ways to repurpose the content in those posts.

#1: Pin a Top Instagram Photo on Pinterest

Whether you added a sweet quote to a beautiful scenic image or simply took a shot of your cluttered office and the picture went viral, turning it into a pin is an easy way to gain extra traffic.

First upload the photo to a relevant page on your website. Then log into Pinterest, go to your profile, and click Pins > Save Pin. You can either put in the URL or upload…

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