Tag: Google
How Google Dishes Out Content by Search Intent
In the STAT whitepaper, Using search intent to connect with consumers, we looked at how SERP features change with a searcher’s intent — informational, ...
How to Find the Right Keywords to Rank #1 on Google For
In other words, I spent time and money ranking for keywords that don’t drive any revenue.
Now, there is a reason why I rank for these terms and I do w ...
7 Red Flags to Watch Out For When Auditing Your Link Profile – Whiteboard Friday
From irrelevant, off-topic backlinks to cookie-cutter anchor text, there are more than a few clues hidden in your backlink profile that something spam ...
Questioning Best Practices to Do Great Work
Acunzo began his career at tech giants, including Google and HubSpot, and he now travels the world as a public speaker and the creator of documentary ...
Say Goodbye to Average Position Metric in Google Ads
Average position was one of the original metrics in AdWords.
For many advertisers, the metric was helpful.
An average position of 1.5 meant that an ad ...
The Irreplaceable Power of Paper
Paper persists because, even in a digital world, paper is still useful.
I’ve always felt connected to the power of context in the physical world.
I be ...
Google Cache: How to View Cached Pages
What is a cached page?
How to view cached pages In Google's search box, type the website or page you're trying to see.
Alternatively, type the word "c ...
The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs
Google Adwords 101 Keywords From a fifty-thousand foot view, you win ad impressions on Google by bidding on keywords.
For example, if you’re advertisi ...
Digital Marketing News: HubSpot’s Email Lead Capture Report, Adobe’s Content Survey, Facebook & Google Tops for Mobile Ads
Here’s What We Learned About Content Marketing The performance of key elements in blog posts was the subject of a recent study by Backlinko and BuzzSu ...
How To Optimize Your Product Page For Voice Search
What is voice search?
Voice search, or Conversational Search, is the state-of-the-art human/machine interaction wherein voice search-enabled devices c ...