Tag: Haaretz
How to Run a Cohort Analysis in Google Analytics to Better Segment Your Traffic
What is a cohort analysis?
A cohort analysis, then, is the process of analyzing the behavior of groups of users.
For example, cohorts in Google Analyt ...
PR Career Guide: Public Relations Job Titles, Descriptions, & Salary
What is Public Relations?
On the promotional side of PR, professionals help businesses or individuals develop a positive reputation with the public th ...
Happy Customers Are the Biggest Marketing Opportunity of 2018
Great marketers care deeply about copy, obsess over visuals, and pour their hearts into content.
That ultimately, no matter how much effort goes into ...
The Association Problem: When Consumers Like Your Ad But Forget Your Brand
“I like that car ad where the wife is an astronaut and has to unlock her husband’s car from space,” she said, referring to a Hyundai TV spot.
If consu ...
Leverage the Basic Concepts of Sponsored Content to Boost Your Reach
If you’re not sure what sponsored content is or how to use it, that’s okay.
We’ve all seen native advertisements before.
If you discovered the majorit ...
5 Reasons Why B2B Content Marketing Works & 5 Reasons It Doesn’t
Buyers are increasingly self-directed in their research and purchasing decisions, taking their questions to search engines to find answers.
Successful ...
5 Reasons Why B2B Content Marketing Works & 5 Reasons It Doesn’t
Buyers are increasingly self-directed in their research and purchasing decisions, taking their questions to search engines to find answers.
Successful ...
Video Pitching: Making Media Relations Human Again
They don’t have time to read through all the links you just sent them on the off chance that it might result in an interesting article or drive traffi ...
How to Use Real-Time Google Analytics Reports To Drive Live Sales
Google Analytics is a tool that can help you find insights into what’s happening with your website.
In-the-moment data reporting is what they’re all a ...
The Most Effective SEO Tactics of 2018 Thus Far
We’ve seen a lot of people increase their SEO budgets this year, which isn’t surprising, as it’s a significant piece of your marketing puzzle.
I’ve be ...