Tag: Haaretz
3 Ways to Prepare Before You Switch Careers From Journalism to Marketing
I’ve worked as a staff writer and editor for both digital and print publications since then, all while the industry felt like it was coming apart at t ...
Stop Selling, Start Educating: How to Reach Today’s B2B Buyers
So how can salespeople adapt to B2B buyers’ changing needs?
They want to know more about your product so they can make the best possible decision for ...
What’s Your Version of ‘Autosave?’
I remember when autosave didn’t exist in writing software.
Uncovering your business’s unique selling proposition (USP) can be tricky, because it’s oft ...
7 Content Marketing ROI Templates and Tools
Factors like your resources, the complexity of your strategy, and your goals all write the details of the process that will work for your marketing te ...
What’s Accuracy Got to Do With Social Media?
Sure, getting a fact wrong or misinterpreting a stat isn’t necessarily the same as telling a bald-faced lie.
The two had been unwittingly handballing ...
One Differentiator Per Video: A Format That’s About to Take Off
Interesting Not Interesting Share Tweet failure to differentiate.
It’s the product of “commoditization” that is driving consumer marketers to obsess a ...
How to Work With an Instagram Influencer According to an Influencer
As the creator of the blog Style Bee and the Instagram account @LeeVosburgh, I write about responsible style and thoughtful consumption and share bran ...
Why Content Marketing Is Crucial to Dell Technologies’ Brand Strategy
“Over the years, we launched and learned from a few different branded content platforms.
And we knew that content would be really important in buildin ...
How To Use the Google Analytics New Custom Audience Report For Better Remarketing
The new Custom Audiences Report in Google Analytics gives you access to in-depth information on how users respond to your campaigns and help you creat ...
What Is a Video Sharing Platform (And Why Does My Business Need One)?
There’s only one reason you would use Youtube, and that’s because you want the world to see it.
But what if you don’t want the world to see your video ...