I remember when autosave didn’t exist in writing software. Uncovering your business’s unique selling proposition (USP) can be tricky, because it’s often something you forget about and take for granted. It’s likely intertwined with your routine operations, so you might not immediately recognize it as exceptional. Let’s start with this idea of a “feature-benefit” to help you pinpoint your USP. (To look on the bright side, it’s possible you’re ahead of your time.) To work on your USP today, brainstorm a feature-benefit of your business that is also special. When prospects get to know your USP, they’ll think: “I’m going to choose this business over a similar one because they ___.” You take it one step beyond. What do they need to know … to see you understand them? What do they need to know … to believe the results you produce are unparalleled? And when I discover that product or service has special benefits and features I haven’t seen elsewhere, I’m sold.
I remember when autosave didn’t exist in writing software.
In the old days, if your computer temporarily borked, you might have lost some important text if you didn’t recently save your work … I still compulsively click “Save” out of habit when I write and edit.
Luckily, if you’re working online today, such as in your WordPress website, the autosave feature frequently backs up your work-in-progress — making it not only a feature, but also a benefit.
Autosave is a “feature-benefit” that provides peace of mind, but it’s easy to forget about and take for granted.
Uncovering your business’s unique selling proposition (USP) can be tricky, because it’s often something you forget about and take for granted. It’s likely intertwined with your routine operations, so you might not immediately recognize it as exceptional.
Let’s start with this idea of a “feature-benefit” to help you pinpoint your USP.
One step beyond …
When describing your business,…
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