Tag: Harvard Business School

How Brands Get People to Care. And How Yours Can, Too.

How Brands Get People to Care. And How Yours Can, Too.

What does the commercial’s imagery have to do with automobile features? While emotional connection won’t always overcome vast differences in quality o ...
It’s Election Day! But in This Age of Media Distrust, How Can Businesses Win People Over?

It’s Election Day! But in This Age of Media Distrust, How Can Businesses Win People Over?

When we asked which source they trusted more for accurate and unbiased information, in the run-up to today's 2018 Midterm Election: 28 percent said th ...
Bridge the Attention Gap with Short Videos

Bridge the Attention Gap with Short Videos

To get your message across on social media, you have to make video ads that are short and specific. To win over new customers, advertising needs to ac ...
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