How to Market Products Online That Google and Facebook Don't Allow. Here are some ways to market a product or service deemed to violate Facebook and Google’s advertising policies. Get creative and make sure to offer an incentive to follow and engage with your brand on social media. Dominate SEO. If your paid advertising options are limited, you will need to focus a lot of energy into dominating the organic search results. Related: 4 Reasons Why Quality SEO Will Cost You, and Why It's Worth It Give free product to bloggers and influencers to review. Build an email list and offer frequent discounts and deals. You should already be building an email list to market to on a regular basis, but if your advertising options are limited, you should be a little more creative and aggressive with your email marketing. You can invite popular websites and bloggers to participate or approach affiliate networks to handle your program. Affiliate networks are great because as long as your offer is attractive in terms of your product and payout, you can start to see instant results.
“What do we do since we can’t run Facebook ads and Google AdWords campaigns?”
This is a question I have been asked multiple times by business owners in industries that Google and Facebook feel don’t comply with their advertising guidelines — most often by companies that sell electronic cigarettes and vape products.
Why?
Because the electronic cigarette and vape market is huge, and expected to reach a total market value of $50 billion by 2025. In 2015, the U.S. accounted for 43 percent of the e-cigarette market.
Google AdWords and Facebook ads can provide instant traffic and conversions, but just because your product or service isn’t allowed to advertise doesn’t mean it’s the death of your brand online. Here are some ways to market a product or service deemed to violate Facebook and Google’s advertising policies.
Build highly engaged social media profiles.
While Facebook won’t allow some products to be advertised through its ad platform, they don’t stop companies from having a brand fan page. You will need to spend extra time to build a following of really engaged users.
Include a note on your packing slips inviting your customers to connect with your brand on all social channels. It really helps to have the same handle for all of your profiles. For example, my teeth whitening brand has the same handle for Instagram, Facebook and Twitter.
Run contests and offer discount coupons to those who share your social posts and/or tag friends in your posts. Get creative and make sure to offer an incentive to follow and engage with your brand on social media.
Dominate SEO.
If your paid advertising options are limited, you will need to focus a lot of energy into dominating the organic search results. “We…
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