Tag: Intention

The Basics of Building an Intent-based Keyword List

The Basics of Building an Intent-based Keyword List

The STAT whitepaper looked at how SERP features respond to intent, and the bonus blog posts broke things down even further and examined how individual ...
The Key to SEO & Content Marketing Success: Understanding Search Intent

The Key to SEO & Content Marketing Success: Understanding Search Intent

It starts by understanding there are different types of intent. From there, there are steps you can take to create a more data- and intent-informed SE ...
Factors that influence your website’s credibility

Factors that influence your website’s credibility

That is a great first impression for your website visitors. Your site’s search engine ranking is capable of heavily impacting your site’s credibility. ...
Bringing search intent to video: Google extends custom intent audiences to YouTube, launches TrueView for Action ads

Bringing search intent to video: Google extends custom intent audiences to YouTube, launches TrueView for Action ads

Nicky Rettke, group product manager for YouTube ads, announced the extension of custom intent audiences to YouTube and a new ad format called TrueView ...
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