Increase Content Marketing Effectiveness with These Tools. By typing in a keyword you can quickly see what types of content are popular based on their social activity on networks such as Facebook, Twitter, Google+, LinkedIn, and Pinterest. #2 Post Planner Curating images for use on platforms such as Facebook & Twitter is a great way to create engagement, without spending large amounts of time thinking about what to share. Postplanner.com curates popular content from platforms such as Facebook & Instagram and allows you to share them on Facebook & Twitter. It’s a great way to fill your newsfeed with content your audience will enjoy without spending large amounts of time developing images. In terms of content marketing, this means scheduling your posts ahead of time instead of doing it as you go. Snip.ly allows you to share content from other websites and place a call to action on the link you share. This is very powerful, as it ensures that whatever content you share with your audience, they will still see who shared it. Bring Consistent Value to Content Marketing Regardless of the tools you utilize in your business, it is important that you provide consistent content of value to your audience to increase engagement and build consumer loyalty online. These tools will help you do that in a way that will be less time consuming and more automated.
Content creation and curation are necessities in today’s online content marketing world. However, one of the greatest challenges that entrepreneurs and business owners have is determining what types of content they should create and what they should share on a daily basis.
#1 BuzzSumo
One of the best ways to create content is to determine what is already popular on various social networks. Buzzsumo.com is essentially the search engine for social content. By typing in a keyword you can quickly see what types of content are popular based on their social activity on networks such as Facebook, Twitter, Google+, LinkedIn, and Pinterest.
The key to leveraging this tool effectively is to look for existing content that is popular and model your content to be similar in nature.
#2 Post Planner
Curating images for use on platforms such as Facebook & Twitter is a great way to create engagement, without spending large amounts of time thinking about what to share. Postplanner.com curates popular content from platforms such as Facebook & Instagram and allows you to share them on Facebook & Twitter. It’s a great way to fill your newsfeed with content your audience will enjoy without spending large amounts of time developing images.
#3 Buffer
One of the best things any business owner can do is switch from marketing reactively to marketing…
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