Tag: Investment
How Brands Can Rise Above Run-of-the-Mill and Get More from Their Video Investment
Adopt the Right Technology Stack Video viewing has traditionally been a lean-back experience, where the audience watches content passively.
Here’s how ...
Small Businesses Seeking Higher Growth Regret Not Investing In Marketing Sooner
Partnering with Bredin, a small business research agency, we surveyed 500 small businesses of varying ages, across different categories, to uncover th ...
The 7 Things Successful Content Marketers Do Differently
Author: Jayson DeMers / Source: Entrepreneur
Entrepreneurs are usually a brand’s first marketer. On average, about 28 percent of an organization’s ...
Are you Using your Social Media Platforms Effectively?
Author: Kaitlyn Hammond / Source: Business 2 Community There are innumerable benefits of using social media to promote a business online, ...
Is Your Customer Service Department Prepared for Today’s Consumers?
Author: Ari Rabban / Source: Entrepreneur
Customer service is entering a renaissance. Technology is completely redefining what it means t ...
How Much Should You Invest in Content Marketing?
Author: Jayson DeMers / Source: Entrepreneur
Content marketing is a powerful marketing strategy for attracting new traffic, building your ...
This Formula Will Make Your Channel Partners Successful
Author: Hans Peter Bech / Source: Medium
Most potential information technology channel partners will initially be attracted to you becaus ...
Why Financial Brands Are Investing More in Educational Content
Author: Dillon Baker / Source: The Content Strategist Americans suck at personal finance. Only two in five adults have a budget and track ...
Storytelling Is Not a Strategy
Author: Kelly Wenzel / Source: The Content Strategist At the start of 2017, I made the shift from ad tech to martech. In the last decade, ...
The Truth About Working With Asian Investors
Author: Ekta Sahasi / Source: Entrepreneur
An entrepreneur recently approached me and asked me to “tell him the truth” about working with ...