Tag: Joe Lazauskas
2018’s Content Metric of the Year: Time
Let’s say 100,000 people visited a brand blog last month.
Now let’s look at a different brand blog that gets 50,000 readers per month.
The audience co ...
Contently Named to the Inc. 5000 List for the 4th Straight Year
Contently was founded seven years ago, and we started growing by any means necessary.
In 2015, Joe Lazauskas, now our director of content strategy, wr ...
Weekend Reading: “The Story Telling Edge” by Joe Lazauskas and Shane Snow
For the 166th episode of The Marketing Book Podcast, I interviewed Joe Lazauskas, co-author of The Storytelling Edge: How to Transform Your Business, ...
The Science of Storytelling: A #CMWorld Chat with Joe Lazauskas
So how can marketers take advantage of this?
He joined us for a recent #CMWorld Twitter chat.
Our brains actually light up fivefold when we hear good ...
Your Brand Needs a Conscience
Last January, Uber declined to participate in an organized taxi strike amidst the immigration ban protests at JFK airport.
But instead of leading to a ...
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