Tag: Journal of Marketing
Negative posts out-do flops in social media marketing
Negative posts out-do flops in social media marketing.
Published in the Journal of Marketing, the study assessed social media posts for sentiment (pos ...
Social media marketing helps businessmen connect customers
Social media marketing helps businessmen connect customers.
The study published in the Journal of Marketing, assessed social media posts for sentiment ...
How social media impacts consumer spending
By Kevin Manne BUFFALO, N.Y. — For businesses using social media, posts with high engagement have the greatest impact on customer spending, according ...
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