Tag: Journalist

Content Marketing Can’t Just Be a Top-Funnel Activity

Content Marketing Can’t Just Be a Top-Funnel Activity

It worked. Our inbound lead machine via The Content Strategist helped make us a top 100 company on the Inc 5000. Chase’s News and Stories answers impo ...
Time to Get Schooled on Content Marketing Skills

Time to Get Schooled on Content Marketing Skills

Here are a few areas they recommend focusing on: Follow the new sound of search One technological advance that will undoubtedly impact how audiences e ...
A Brand Storytelling Framework From Rudolph the Red-Nosed Reindeer

A Brand Storytelling Framework From Rudolph the Red-Nosed Reindeer

Except Rudolph is so much more than that. As a cranky Santa delivers his plan to cancel Christmas, he's annoyed by the glow of Rudolph's bright nose. ...
15 of the Best WordPress Newspaper Themes in 2019

15 of the Best WordPress Newspaper Themes in 2019

Key Takeaways: Ideal for content-heavy websites Simple navigation WP Engine hosting plan users get access to all StudioPress themes Newspaper is a Wor ...
Video Pitching: Making Media Relations Human Again

Video Pitching: Making Media Relations Human Again

They don’t have time to read through all the links you just sent them on the off chance that it might result in an interesting article or drive traffi ...
Lee Odden Demystifies the Confluence Equation to Help Marketers Get Better Results

Lee Odden Demystifies the Confluence Equation to Help Marketers Get Better Results

While that may be the case, times have changed. The expectation for influencer content marketing has evolved, which means consumers have higher expect ...
Using a Journalistic Approach to Create an Efficient Video Marketing Campaign

Using a Journalistic Approach to Create an Efficient Video Marketing Campaign

Author: Kathy Heil / Source: Business 2 Community What do you think about this? Interesting Not Interesting Share Tweet If there’s one thi ...
6 Influencer Marketing Lessons Marketers Can Learn from Journalists

6 Influencer Marketing Lessons Marketers Can Learn from Journalists

6 Influencer Marketing Lessons Marketers Can Learn from Journalists. Truly, the people I engaged with were more than connections. Now as a digital mar ...
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