Tag: Marketing
Managing an Expanding Business, With Your Mission Guiding the Way
Marketing Podcast with Matt Scanlon Podcast Transcript This week on the Duct Tape Marketing podcast, I sit down with Matt Scanlon, owner of The Hill K ...
Sales Enablement: A #CMWorld Twitter Chat with Pam Didner
Sales needs marketing.
Marketing needs sales.
But, when both departments are working toward the same business goals, it’s such a great opportunity for ...
Flipping the B2B Marketing Script: 7 Brands That Talk to Consumers, Not Companies
But one of the biggest issues in B2B content marketing is actually the reverse: people tend to feel like the brands marketing to them are the ones tal ...
How to Heat Up Marketing Impact With Data-Driven Personas
That's also where too many marketers are right now in relation to crafting personas for marketing.
A customer persona is a figurative sketch of an aud ...
What People Actually Want to Avoid (It’s Not Marketing and Selling)
And if there are consistent videos for products I don’t want to hear about, I might even stop watching the channel.
“Fewer people.
We write about crea ...
What Sender Reputation Means for Your Email Marketing (Hint: A Lot!)
Though much is made of the content of an email or its design (rightfully so), sender reputation holds plenty of power over where an email ends up.
Jus ...
Creating a Content Marketing Strategy for Ecommerce
Start your company’s content marketing strategy with goals, and document them.
Thus your content marketing strategy should document how it will help y ...
Learn Digital Marketing Online: A Complete Guide to Boost Your Career
There are several ways you can learn digital marketing online; for example, you can take digital marketing courses.
Growing salary opportunities Candi ...
6 New Lessons About Content Marketing Relevance
Relevancy creates attention.
And to be someone’s favorite, you need to be hyper-relevant.
The trick is, as your audience grows, it can become more dif ...
Top Collaboration Tools for Video Marketers
What video marketers have in common with everyone else in advertising and communications is the need to collaborate effectively on projects.
Screen sh ...