Tag: Marketing
What Two High School Students Can Teach Marketers About Empathy
By the end of my conversation with Lauren and Yohana, I was overwhelmed -- by the prototype they had developed, the motivation behind it, and they way ...
AMA with Cara Hogan, Video Marketer, Podcaster, and Content Strategist at Zaius
Great questions.
Unfortunately, podcasts and measurement still don't get along very well.
I think about podcasts differently.
While you want to build ...
10 Types of Content That’ll Make Your Event Marketing More Effective
According to Bizzabo, 80 percent of marketers believe live events are critical to their company’s success, and 87 percent of C-suite executives plan t ...
Are You Still Content Marketing Like It’s 2018?
As long as you evolve the way you create and distribute your content and keep pace with trends, content marketing will continue to be an authentic, us ...
5 Insights Into Human Behavior That Will Boost Your Sales and Marketing
If you are working hard but seeing little to no increase in sales, this could be attributed to a lack of understanding about human behaviors.
From a m ...
Video is The New King of Influencer Marketing
Most of us now know that one of the most effective ways to build an audience and create credibility is to collaborate with relevant industry influence ...
13 Marketing Tips SEOs Can Learn From PPC Managers
While keywords are obviously important to PPC managers, they don’t need to focus on search engine optimization as much because they’re bidding on thos ...
![How to Win Friends Who Influence People: SAP Ariba’s Amisha Gandhi on Marketing Smarts [Podcast]](http://www.marketinghub.today/wp-content/uploads/2018/10/how-to-win-friends-who-influence-people-sap-aribas-amisha-gandhi-on-marketing-smarts-podcast.jpg "How to Win Friends Who Influence People: SAP Ariba’s Amisha Gandhi on Marketing Smarts [Podcast]")
How to Win Friends Who Influence People: SAP Ariba’s Amisha Gandhi on Marketing Smarts [Podcast]
These brands are finding that "micro-influencers" drive more action among their target audiences than celebrities are, and micro-influencers have a hi ...
Marketers Are Overcoming Unique Challenges to Build Campaigns for the Nascent Cannabis Industry
People are always comparing the cannabis space to the dot-com boom, and for good reason.
It’s a good time to be marketing this space.
Using tactics fr ...
The Real-World Applications of Artificial Intelligence in Marketing
Opinions expressed by Entrepreneur contributors are their own.
In the latest installment of CMO Review with Erik Huberman, presented by Entrepreneur N ...