Tag: Marketing

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Voice Search: Is Your Content Prepared for the Verbal Revolution?

Voice Search: Is Your Content Prepared for the Verbal Revolution?

Usage rates are likely to grow as more consumers buy virtual assistants, and as the natural language processing and machine learning behind these engi ...
The Road Ahead for Influencer Marketing: 2018 and Beyond

The Road Ahead for Influencer Marketing: 2018 and Beyond

Significantly, the success of influencer marketing has occurred not just because of the value it's shown as a marketing tactic. Influencer marketing b ...
Top 10 Content Marketing Posts of 2017

Top 10 Content Marketing Posts of 2017

Content makes the Marketing world go ‘round, especially with our work here at TopRank Marketing. Lucky for our readers, we have excellent content mark ...
Create Your B2B Video Marketing Strategy in 4 Easy Steps

Create Your B2B Video Marketing Strategy in 4 Easy Steps

Video is becoming a preferred B2B buyer content type, with short videos and webinars ranking among the top 5 preferred forms of content. They feel int ...
Why Marketers Need to Think Like Data Scientists (And How to Do It)

Why Marketers Need to Think Like Data Scientists (And How to Do It)

Why does data science matter in content marketing? Your content teams make better decisions, you build support for the content initiatives you propose ...
Beyond the Build – What Content Marketers in Australia Must Do Next [New Research]

Beyond the Build – What Content Marketers in Australia Must Do Next [New Research]

As reported in Content Marketing in Australia 2018: Benchmarks, Budgets, and Trends, 85% of Australian respondents agree that their organization is fo ...
4 B2B Marketing Trends You Can’t Afford to Miss in 2018

4 B2B Marketing Trends You Can’t Afford to Miss in 2018

With marketing automation, not only will you be able to automate repetitive tasks, you can also nurture prospects with highly personalized, useful con ...
6 Ways Manufacturing Marketers Can Improve Their Content Marketing [New Research]

6 Ways Manufacturing Marketers Can Improve Their Content Marketing [New Research]

For example, a company getting started with content marketing might invest in a team that can get the organization to the mature phase in a short peri ...
Digital Marketing Trends Are Evolving: Here Are 4 Ways You Can Stay Relevant

Digital Marketing Trends Are Evolving: Here Are 4 Ways You Can Stay Relevant

Alongside this marketing channel," Yeung pointed out, "ecommerce business should use other means to diversify their digital marketing strategy. Who wi ...
A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy

A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy

We’re sharing it now because too many people are still confused about the terms. Are you looking for a job – or looking to hire someone – in a field a ...
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