Tag: Marketing

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5 Reasons Why Businesses Are Failing With Marketing Automation

5 Reasons Why Businesses Are Failing With Marketing Automation

5 Reasons Why Businesses Are Failing With Marketing Automation. 5 reasons why businesses are failing with marketing automation and how you can take a ...
Ditch the Term ‘Content Marketing’ … Unless You’re Talking to Marketers

Ditch the Term ‘Content Marketing’ … Unless You’re Talking to Marketers

Ditch the Term ‘Content Marketing’ … Unless You’re Talking to Marketers. Backstory I started working at Penton Media in 2000. Penton Custom Media was ...
What Can B2B Marketers Gain from Growth Hacking? [Infographic]

What Can B2B Marketers Gain from Growth Hacking? [Infographic]

Start with a Growth Mindset According to Chip Heath and Dan Heath in their best-selling book, Switch, “The answer may sound strange: You need to creat ...
For Serious ROI, B2B Companies Should Adopt These Three B2C Marketing Strategies

For Serious ROI, B2B Companies Should Adopt These Three B2C Marketing Strategies

After all, different audiences require different strategies to effectively engage customers and potential customers. Social media has made UGC much mo ...
10 Questions to Ask When Interviewing Your Next B2B Digital Marketing Agency

10 Questions to Ask When Interviewing Your Next B2B Digital Marketing Agency

If you are considering collaborating with an external marketing partner, here are 10 of the most important questions you need to ask B2B agency. Clari ...
4 Marketing Strategies You Can Use Before Hiring an Agency

4 Marketing Strategies You Can Use Before Hiring an Agency

Like Jim, you probably know that digital marketing can be a powerful tool to drive leads, but with so much technology and complexity involved, it can ...
4 Marketing Strategies You Can Use Before Hiring an Agency

4 Marketing Strategies You Can Use Before Hiring an Agency

Like Jim, you probably know that digital marketing can be a powerful tool to drive leads, but with so much technology and complexity involved, it can ...
What Content Creators Need to Know About Generational Marketing

What Content Creators Need to Know About Generational Marketing

Do different age groups prefer different online content? Let’s take a brief look at all the six generations. Growing numbers of marketers now target t ...
How to Become a Better, Faster, and More Efficient Writer in 7 Steps

How to Become a Better, Faster, and More Efficient Writer in 7 Steps

For example, editing while you write. Step #2: Gather your data The point of research is to bring your outline together and to ensure that you’re crea ...
Digital Marketing, Content Marketing, Demand Generation and More – What’s the Difference?

Digital Marketing, Content Marketing, Demand Generation and More – What’s the Difference?

Digital Marketing, Content Marketing, Demand Generation and More – What’s the Difference?. Internet and digital? Why don’t marketers sit around coming ...
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