Tag: Mass media
The New York Times Plays ‘Truth AND Dare’ with Google and Facebook #NewFronts2017
Author: Greg Jarboe / Source: Tubular Insights
On Monday, I joined about 1,500 media buyers – some who had flown in from Los Angeles – at ...
Fixing Native Advertising: What Consumers Want From Brands, Publishers, and the FTC
Fixing Native Advertising: What Consumers Want From Brands, Publishers, and the FTC.
As 2016 comes to an end, the media industry faces an uncertain fu ...
The Fall of Traditional Media and Rise of Content Marketing
The Fall of Traditional Media and Rise of Content Marketing.
Throw in the rise of search, and the ability of an audience to curate its own news and in ...
Airbnb’s New Magazine and the Evolution of Old-School Content Marketing
The premier issue has 28 pages of editorial content, and is entirely devoted to Los Angeles, the host city of the Airbnb Open.
Airbnb CEO Brian Chesky ...