Tag: Massachusetts Institute of Technology

TAM SAM SOM: What Do They Mean & How Do You Calculate Them?

TAM SAM SOM: What Do They Mean & How Do You Calculate Them?

With all the excitement that comes with starting a new company and gauging its industry’s profit potential or forecasting a revenue goal for your busi ...
A Minimalist’s Guide to Visual Content Marketing (Even If You’re Not a Designer)

A Minimalist’s Guide to Visual Content Marketing (Even If You’re Not a Designer)

It’s all about visuals. Design is about learning a few guidelines and then practicing what you’ve learned. Words — whether they’re spoken or written — ...
Are You Really Smart About How AI Works in Marketing?

Are You Really Smart About How AI Works in Marketing?

Salesforce, which reports one in two marketers is using AI, or BrightEdge, which puts the number at one in 25? Using AI for personalization Marketers ...
Vidyard Selected as Finalist for MIT Sloan CIO Symposium’s Innovation Showcase

Vidyard Selected as Finalist for MIT Sloan CIO Symposium’s Innovation Showcase

Source: Vidyard Vidyard Recognized as Video for Business Innovator “If a picture is worth 1000 words, imagine the power of video. Vidyard’s video pl ...
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