What can the youngest self-made soon-to-be-billionaire, Kylie Jenner, teach aspiring entrepreneurs about the importance of quality photography? As simple as it is, as an entrepreneur, you cannot just publish a website, make a few social media handles and wait. Well, consumers shop with their eyes on social media. When asked about how to build a visible brand by capturing great elements in a photo, which connects the consumer to a narrative about a high quality brand, he said, "Photography helps people understand what the brand is about, i.e., telling someone that your business cares about the community is one thing, showing them photos of you actually helping the community is much more powerful." Photography builds a strong connection with customers. Great imagery creates a narrative that allows consumers to make impulse decisions without the need to debate their choice. Great imagery can go viral. With the ever-changing algorithms that are affecting organic reach, photos that are clear and go viral will improve customer engagement, while reducing the need to buy attention. Customers shop by sight, not by price. Let's face it, a great picture is a great picture, especially to increase sales on social media.
Kylie Jenner has taught us that a picture is worth more than a thousand words. It can also help you build a billion-dollar company.
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What can the youngest self-made soon-to-be-billionaire, Kylie Jenner, teach aspiring entrepreneurs about the importance of quality photography?
Everything.
If there is one thing the Kardashian/Jenner tribe can teach us all about creating a successful luxury lifestyle brand is the noticeable impact of imagery on social media. Taking some the best photos of the simplest items and posting, while luring customers in to make impulse purchases on their merchandising, has been the key of the extension of the Kardashian/Jenner brand and influence.
Today, there are influencers on Instagram who make a living from endorsing products to the masses. Gone are the days of waiting until new products appear via pricey television ads and soundbites on the radio. The impulse to shop has shifted to influencers, and for one straightforward reason — photography.
Smartphones have turned everyone into a celebrity of sorts, if you can catch something happening at the right time. However, when you have a product to introduce to the market, creating immediate attention and converting the attention in revenue is a matter of timing and imagery. The Kardashian/Jenner family have mastered the element of creating content around images of their own brands — from home decor and fashion, to makeup and more.
As simple as it is, as an entrepreneur, you cannot just publish a website, make a few social media handles and wait. Today’s customer wants a more intimate experience through video and photo marketing. Think about the allure of the new Instagram and YouTube celebrities, who are commanding as much, if not more, than many A-list actors of the early 2000s. A real shift in the dynamic of increasing brand awareness and sales.
So, where does photography fit into the “picture”?
Well, consumers shop with their eyes on social media. They verify their decisions through the verified opinions of others. And with the decline of shopping malls, referred to as retail apocalypse by many journalists, the next best investment you can make as an entrepreneur is in clear and concise…
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