Tag: Organization

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Funnel Metrics, Attribution, and Measuring Marketing ROI in Any Industry: Christine Vermes on Marketing Smarts [Podcast]

Funnel Metrics, Attribution, and Measuring Marketing ROI in Any Industry: Christine Vermes on Marketing Smarts [Podcast]

Funnel Metrics, Attribution, and Measuring Marketing ROI in Any Industry: Christine Vermes on Marketing Smarts [Podcast]. Christine Vermes, vice-presi ...
It’s Time to Upgrade Your Content Marketing Measurement

It’s Time to Upgrade Your Content Marketing Measurement

The most effective B2B marketers allocate 42 percent of their budget, and the most sophisticated/mature allocate 46 percent. In fact, today, 80 percen ...
5 Things to Consider Before Investing in Content Technology

5 Things to Consider Before Investing in Content Technology

Here are five things to consider before investing in the next bright, shiny object: Find a content strategy partner with no horse in the race Before a ...
3 Traits That Separate the Best Leaders from Average Ones

3 Traits That Separate the Best Leaders from Average Ones

3 Traits That Separate the Best Leaders from Average Ones. 3 Successful Leadership Indicators 1) They have a strong sense of purpose, passion, and urg ...
Putting Meaning Back Into Marketing

Putting Meaning Back Into Marketing

What Do Other Departments Think Marketing Does? To do that effectively, marketers must make the rest of the organization aware of their jobs, their im ...
The Ultimate Guide to Account-Based Marketing: 6 Key Steps

The Ultimate Guide to Account-Based Marketing: 6 Key Steps

And yet, it seems like account-based marketing is a fairly new concept to many people. But What Is Account-Based Marketing? That might seem a little t ...
Global content marketing: It’s gonna be big!

Global content marketing: It’s gonna be big!

For the past few months, I’ve been interviewing content marketing executives at global enterprises about the challenges and opportunities they face wh ...
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