Tag: Pay per click
![5 Little-Known Tips for Improving the Performance of Your Campaigns [Infographic]](https://blog.hubspot.com/hs-fs/hubfs/PPC-Gifographic-compressor.jpg?t=1482741881722&width=365&height=151&name=PPC-Gifographic-compressor.jpg "5 Little-Known Tips for Improving the Performance of Your Campaigns [Infographic]")
5 Little-Known Tips for Improving the Performance of Your Campaigns [Infographic]
With a search term to keyword discrepancy ratio of 132:1, it can be challenging to continually improve your clickthrough rates and lower your cost-per ...
The Most Effective PPC Channels
The Most Effective PPC Channels.
Marketers say text ads remain the most effective digital pay-per-click (PPC) advertising channel, according to recent ...
Most Underutilized Social Media Marketing Techniques
The major networks such as Facebook, Snapchat, Twitter, and LinkedIn have reinvented their ad platforms and seem to be adopting performance-based mark ...
Are Your Social Media Ads Paying Off? 8 Metrics You Should be Tracking
And then there’s cost per action, in which you only pay for selected actions.
By measuring conversions on your social ad, you can better understand th ...
Why SEO and PPC Are More Effective Together
Why SEO and PPC Are More Effective Together.
Here are six reasons that using pay-per-click and search engine optimization together will result in mark ...
4 ways content marketing and PPC play well together
Experts proclaim the organic search rankings generated by content marketing are more valuable, which is reflected in the number of businesses that pla ...
The Right SEM Strategy for Schools
The Right SEM Strategy for Schools.
You can use both these strategies to direct traffic to your school's website, blog, or other digital assets you ha ...