Tag: Predictive analytics

How to Use Predictive Analysis to Improve Your Marketing Strategy
Growth Hacking

How to Use Predictive Analysis to Improve Your Marketing Strategy

marketinghub 0 November 19, 2018
In my consulting work, I often see marketers and business owners who don’t believe these advancements are relevant to their marketing strategies. Pred ...
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How Do Brands Use Predictive Analytics for Mobile?
Social Media Marketing

How Do Brands Use Predictive Analytics for Mobile?

Marketinghub Team 0 March 23, 2017
Author: Maura Canavan / Source: Business 2 Community Predictive analytics, at the most basic level, is about having actionable data about ...
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B2B Content Marketing in 2017 – The Year of Publishing Dangerously?
Content Marketing

B2B Content Marketing in 2017 – The Year of Publishing Dangerously?

Marketinghub Team 0 February 3, 2017
What’s likely to come next from the desks of B2B marketers? Some say content will be shorter; others point to a need for in-depth content that goes be ...
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What’s Old Is New Again… Account-Based Marketing: Nipul Chokshi of Lattice Engines on Marketing Smarts [Podcast]
Marketing Tools

What’s Old Is New Again… Account-Based Marketing: Nipul Chokshi of Lattice Engines on Marketing Smarts [Podcast]

Marketinghub Team 0 January 18, 2017
What's Old Is New Again... Account-Based Marketing: Nipul Chokshi of Lattice Engines on Marketing Smarts [Podcast]. Everyone seems to be talking about ...
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InsideSales $50 million round includes another Microsoft investment
Social Media Marketing

InsideSales $50 million round includes another Microsoft investment

Marketinghub Team 0 January 18, 2017
InsideSales $50 million round includes another Microsoft investment. InsideSales, a predictive analytics platform which helps salespeople focus on fin ...
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Content Marketing

Salesforce’s Mike Kostow on Why Marketers Should Trust Data Over Intuition

Marketinghub Team 0 January 17, 2017
Now the SVP and GM of Pardot, he has been in the enterprise software business for more than 20 years. During an in-depth interview, Kostow talked to u ...
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Three Game-Changing Trends for Mobile Marketing in 2017
Marketing Tools

Three Game-Changing Trends for Mobile Marketing in 2017

Marketinghub Team 0 January 4, 2017
Three Game-Changing Trends for Mobile Marketing in 2017. Predictive analytics, chatbots, and intelligent marketing automation are going to dominate th ...
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Social Media Marketing

The Top 17 Social Media Trends in 2017, According to the Experts

Marketinghub Team 0 December 17, 2016
Last year, we interviewed twenty different social media experts about the most important social media trends for the New Year. The Death of Twitter As ...
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Predictive Marketing: The Next Must-Have Technology for CMOs
Marketing Tools

Predictive Marketing: The Next Must-Have Technology for CMOs

Marketinghub Team 0 December 9, 2016
Predictive Marketing: The Next Must-Have Technology for CMOs. The more data-driven marketing becomes, the easier it is for CMOs to attribute closed de ...
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Are Big Data, Predictive Analytics, and Social Media Getting in the Way Of Basic Marketing?
Social Media Marketing

Are Big Data, Predictive Analytics, and Social Media Getting in the Way Of Basic Marketing?

Marketinghub Team 0 November 27, 2016
How can companies of a novel product get the basic instructions wrong? Whitler: You indicated that you believe that marketers are stepping over loyal ...
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