Tag: Salesforce Marketing Cloud

Salesforce Acquisition of ExactTarget a “Big Deal” for the Evolution of Sales and Marketing

Salesforce Acquisition of ExactTarget a “Big Deal” for the Evolution of Sales and Marketing

In case you haven’t heard – Salesforce announced yesterday that it is acquiring ExactTarget for $2.5B in cash. This comes in at a whopping 50% premium ...
Video Marketing in Direct Mail: An Eye Catching Attention-getter

Video Marketing in Direct Mail: An Eye Catching Attention-getter

This element of surprise was exactly what Cody Clark, Global Campaign Manager at ExactTarget was going for when he created an innovative direct mail c ...
Tips on Choosing an Email Service Provider, in 2017

Tips on Choosing an Email Service Provider, in 2017

Service Levels Email service providers typically focus on one of three market segments. Examples of enterprise-level providers include IBM Marketing C ...

Marketing and Grilling Have More in Common Than You Think1

The same is true for your website, emails, content, and other marketing assets. CMO tip: Do the “relevance check” when producing customer-facing mater ...
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