Tag: Salesforce Marketing Cloud
Salesforce Acquisition of ExactTarget a “Big Deal” for the Evolution of Sales and Marketing
In case you haven’t heard – Salesforce announced yesterday that it is acquiring ExactTarget for $2.5B in cash.
This comes in at a whopping 50% premium ...
Video Marketing in Direct Mail: An Eye Catching Attention-getter
This element of surprise was exactly what Cody Clark, Global Campaign Manager at ExactTarget was going for when he created an innovative direct mail c ...
Tips on Choosing an Email Service Provider, in 2017
Service Levels Email service providers typically focus on one of three market segments.
Examples of enterprise-level providers include IBM Marketing C ...
Marketing and Grilling Have More in Common Than You Think1
The same is true for your website, emails, content, and other marketing assets.
CMO tip: Do the “relevance check” when producing customer-facing mater ...
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