Tag: Simon Perkins

Revitalizing a 150-Year-Old Brand: Simon Perkins of The Orvis Company on Marketing Smarts [Podcast]

Revitalizing a 150-Year-Old Brand: Simon Perkins of The Orvis Company on Marketing Smarts [Podcast]

Source: MarketingProfs The lifespan of large companies today is less than 20 years, and experts predict that it will drop to 14 years by 2026. Fl ...
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