5 Search Marketing Tools To Analyze Your Website Performance

5 Search Marketing Tools To Analyze Your Website Performance. In this article, we will study a few alternate metrics that marketers may make use of to analyze their website. Moz Domain Authority Domain Authority, or DA for short, is one of the two most popular alternatives to PageRank. However, the Moz Page Authority is a score on a 100-point scale. Trust Flow essentially measures the authority of a page based on the authority of websites/webpages linking to it. It measures the trust that flows to a webpage based on the trust of the webpages that link to it as well as the number of pages that link to any webpage. Like all the metrics we have seen so far, citation flow too is measured on a 100-point scale. One quality high authority page link can contribute to a lot more URL Rating than links from dozens of spammy webpages. Ahrefs Domain Rating ranks domains rather than individual pages. There is also Power*Trust from LinkResearchTools that is similar to the Ahrefs metrics that measure the power of a website or page based on the number and quality of links.

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Harry Trott

Trott advises small businesses on their market go-to strategy. He may be reached at htrott31@yahoo.com.au

Harry Trott has written 8 articles for PromotionWorld.
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Marketers have had a love-hate relationship with Google’s PageRank for as long as it existed. In early 2016, Google finally killed PageRank, a metric that had become synonymous with the company’s search engine algorithm. In the absence of PageRank, one may find it difficult to study the performance of websites from a search marketing standpoint. In this article, we will study a few alternate metrics that marketers may make use of to analyze their website.

Moz Domain Authority

Domain Authority, or DA for short, is one of the two most popular alternatives to PageRank. Devised by Moz, the Domain Authority is a score that is assigned to each unique domain name based on nearly 40 different factors, including the number of linking root domains, the total number of links, the proprietary MozRank and MozTrust metrics. The resulting number is on a 100-point scale with the most popular websites scoring a near-100. While the exact algorithm that Moz uses to derive the Domain Authority is not known, it is generally regarded a pretty good substitute for PageRank. For what it’s worth, Google.com and Yahoo.com themselves score a perfect 100 on the DA scale while Moz.com scores 93.

Moz Page Authority

Domain Authority is a score that is accorded to an entire domain. So regardless of whether you measure the score for the root domain or one of the several smaller sub-domains, the DA score remains the same. If you are looking for a closer alternative to PageRank, then you must check out the Moz Page Authority. Based off the same factors that influence the…

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