Tag: steelhouse

Marketers using multiple tools for content marketing

Marketers using multiple tools for content marketing

Marketing professionals are now making use of multiple media tools to create and publish ad content, measure performance and optimise strategies, acco ...
Survey: Marketers Use an Average of 5 Different Marketing and Media Tools

Survey: Marketers Use an Average of 5 Different Marketing and Media Tools

Survey: Marketers Use an Average of 5 Different Marketing and Media Tools. As marketing resources continue to grow in availability, industry professio ...

Study Finds Marketers On Technology Overload

Some 48% of survey respondents pointed to a lack of information-sharing as the biggest challenge when buying media, followed by 48% who cited lack of ...
Trimming the fat in media buying with the help of technology

Trimming the fat in media buying with the help of technology

Trimming the fat in media buying with the help of technology. Managing media spend is a daunting process for marketers that can lead to disappointing ...
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