Tag: Strategy
How to Tailor a Content Marketing Strategy By Company Size
For those us who don’t have endless resources, we can still aspire to be like prolific brands—as long as we have a realistic content marketing strateg ...
3 Content Marketing Strategy Reminders That Lurk in a Surprising Place
“To be successful, we need to remove what’s in our way of doing the great things,” Joe says.
If you’re lucky, your chosen distraction may refresh your ...
How Data Insights Can Lead Your B2B Content Marketing Strategy
Then make sure your goals and benchmarks are included in your documented content marketing strategy.
Get started on defining your target audience(s) b ...
How to Bring Narratives to Life: Insights on Storytelling and Strategy
Any brand can tell great stories, but that’s not enough for successful content marketing.
In order for your content marketing to be effective, you hav ...
3 Questions You Must Ask to Build a Strong Content Strategy
Question #1: What is your goal?
It all comes down to your goals.
When I ask clients about their content marketing goals, their answers determine my su ...
How to Make an Amplification Strategy With Shares AND Backlinks
There are two primary ways that content is amplified – by sharing a link on social media platforms or by including a backlink.
No amplification strate ...
LinkedIn’s Megan Golden on Building a Blockbuster Content Marketing Strategy
“The good news about being a marketer in 2018 is that we have dozens and dozens of channels to share our marketing story,” Megan Golden, group manager ...
How to Create a User-Intent SEO Strategy
If you want to drive more relevant traffic to your site and increase conversions, here's how to create a user-intent SEO strategy.
In order to create ...
5 Analytics Tools to Supercharge Your Marketing Strategy
Here are my top five analytics tools for supercharging your marketing strategy: 1.
Scheduling and analytics platforms like Hootsuite offer the ability ...
How to Generate More Profits by Focusing on Your Pricing Strategy
The consumer’s mind will use the more expensive watch to create an anchor bias, which makes the $1,500 watch seem like a great deal.
Seeing a $1,400 T ...