Tag: Strategy
Set the Strategic Goals that Drive Your Content Marketing
There are a lot of reasons why I dislike the term content marketing, but the most important one is that it’s vague.
A clever tweet from a big brand?
O ...
Where Should You Focus Your Video Strategy in 2018?
As a business, you should acknowledge social media – if not, you’re going to be left in the dust.
Consumers love video – HubSpot’s State of Video Mark ...
Facebook Has Changed and Your Digital Strategy Has to Adjust
Audience sharing.
Second, marketers still can gather information by combining the right interest-targeting strategies and defining their most promisin ...
How to Get the Audience You Want With This Painless YouTube Strategy
Opinions expressed by Entrepreneur contributors are their own.
In this video, Entrepreneur Network partner Scott Oldford talks about utilizing a simpl ...
Conversational Marketing: How a Messaging Strategy Will Grow Your Business
If you think handwriting a card took a long time, think about the time it took to receive a response by plane, train … or pony.
It may sound cool, but ...
How to Craft a Brand Positioning Strategy in Four Steps
Here, I'll discuss what brand positioning means, why it's important, and how to come up with an effective positioning strategy.
A brand positioning st ...
4 Strategies to Use When Marketing to Millennials
Consumer stereotypes would have you believe that millennials are cheap, fickle customers who only make purchases online.
Focus on producing high-quali ...
3 Mistakes That Will Tank Your Marketing Strategy — And How to Fix Them
Image credit: EmirMemedovski | Getty Images Opinions expressed by Entrepreneur contributors are their own.
With so many platforms, channels, audiences ...
Video Strategy: 7 Types of Videos for Each Stage of the Buyer’s Journey
The Buyer’s Journey From the moment they realize they have a problem to the final purchase, your prospects go through a process with three different s ...
4 Tips for Your Next Video Marketing Strategy
It’s actually scientifically proven that storytelling cuts through that outer layer of your brain known as the neocortex and hits you where it counts— ...