Tag: TrueView
Bringing search intent to video: Google extends custom intent audiences to YouTube, launches TrueView for Action ads
Nicky Rettke, group product manager for YouTube ads, announced the extension of custom intent audiences to YouTube and a new ad format called TrueView ...
YouTube’s new TrueView for reach format makes bumper ads skippable
The format is sold on a CPM basis, and just as with TrueView in-stream ads, users can skip them after five seconds.
The short ads are then “optimized ...
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