3 Ways Brands Are Using Virtual Reality Right Now

3 Ways Brands Are Using Virtual Reality Right Now

Image credit: Francesco Carta fotografo | Getty Images Opinions expressed by Entrepreneur contributors are their own. Many top companies are now using virtual reality as part of their content-marketing strategy in order to connect with their target audience in a whole new way. With a number of different companies making VR equipment available at reasonable prices, many people have access to this new trend and view companies that use it as “forward-thinking.” Virtual reality can expand content marketing, allowing companies to engage with users as never before. Ikea VR app for HTC Vive, https://www.engadget.com/2016/04/05/ikea-htc-vive-kitchen-vr-app/ Companies can create more engaging content. User engagement is one of the most important factors of content marketing: You need users to engage with your content instead of taking a quick glance and moving along. Virtual reality allows you to give your target audience interactive experiences that are super-appealing and help them connect with your brand. Instead of just watching a video, they can virtually experience and interact with the virtual expedition and “test out” North Face products. People buy from companies they have an emotional connection to, and virtual reality lets those companies tell stories that customers can really connect to. From a Toms Shoes VR Giving Trip http://greenbuzzagency.com/using-vr-tell-story/ With the rise in popularity of virtual reality, your company may soon be able to join this trend. You’ll be able to create insanely real experiences for your customers to enjoy and have a whole new way to tell your brand’s story and drive sales.

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3 Ways Brands Are Using Virtual Reality Right Now

Opinions expressed by Entrepreneur contributors are their own.

Once only a strange and futuristic concept featured in science fiction, virtual reality is now a part of our lives, and it’s no longer just for video games, either. Many top companies are now using virtual reality as part of their content-marketing strategy in order to connect with their target audience in a whole new way.

“Virtual reality” (VR) describes an artificial environment created with software that users can interact with within a seemingly real or physical way by using special electronic equipment. According to a WebpageFX prediction, this year will see 171 million VR users. With a number of different companies making VR equipment available at reasonable prices, many people have access to this new trend and view companies that use it as “forward-thinking.”

Virtual reality can expand content marketing, allowing companies to engage with users as never before. Check out the following three ways brands are currently using VR for some ideas on how your company might simlarly utilize VR in the near future.

Shoppers can try before they buy.

Before VR, pretty much the only thing you could test drive before purchasing was a car. But now virtual reality gives all types of industries the ability to have customers test out their products without ever stepping into a brick and mortar store. The fact that customers can size up a product online without seeing it in person helps diffuse their hesitation about opening their wallets.

For example, Ikea offers customers the opportunity to “place” furniture in their home with its VR-based app. Customers can see what the furniture…

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