The social landscape has become far more complex than what it used to be just a few years ago – it requires constant monitoring, managing, and measuring to drive results. 6) | Forbes Top Skills Social Media Marketing Recruiters See in Social Media Managers Whether you’re just starting off in social media or you’re looking to brush up your sophisticated skill set, take a look at these core skills social media marketing recruiters believe every social media manager needs for success. You must be strategic in determining the best times to post, your content strategy, and understanding your target audience. Creativity Content is the core element of social media that sets brands apart, with visuals playing a major role in standing out. Video content is one of the most effective ways to reach your audience and drive engagement. Social media marketing recruiters know writing is an essential skill for a social media manager. However, effective community management today is beyond just responding to people. The role of a social media manager involves being a community manager to ensure engagement with your audience is managed and in good standing. Analytics Marketing has become increasingly data-driven and social media managers must be able to prove that their strategy and efforts are driving measurable results. What other skills do you think are important to become an effective social media manager?
As more brands realize the need to reach their audience online, the demand for social media managers to help grow their business through social is rapidly increasing.
As social media marketing recruiters, we recognize that every company today needs a social media manager if they truly want to reap the benefits of social channels. We also often encounter digital marketing talent who seek a career as a social media manager and wonder what skills they need to get there.
The social landscape has become far more complex than what it used to be just a few years ago – it requires constant monitoring, managing, and measuring to drive results. In today’s digital age, a mixture of certain key soft and hard skills is important to the success of any social media manager.
The Future Landscape of Social Media (Ep. 6) | Forbes
Top Skills Social Media Marketing Recruiters See in Social Media Managers
Whether you’re just starting off in social media or you’re looking to brush up your sophisticated skill set, take a look at these core skills social media marketing recruiters believe every social media manager needs for success.
Strategy
Social requires innovation, forward thinking, and a strategic mindset. You simply can’t go into it without a set strategy and hope for the best without doing your research. You must be strategic in determining the best times to post, your content strategy, and understanding your target audience.
If you’re in charge of social, you need to ensure the strategy contributes and aligns to the overall marketing and brand strategy. You must define your goals, audience and the networks that will help build awareness and drive results.
You must understand what content works and doesn’t on each social platform, along with the different content formats (like video, image, blog post) that work for your specific target audience.
A good social media manager is goal-oriented and has a documented strategy that aligns with overall marketing goals. Building a team and having the right digital marketing talent onboard that can execute the strategy you build is equally important. In order to stay organized and efficient with your team, use a social media content calendar to keep everyone in line.
Creativity
Content is the core element of social media that sets brands apart, with visuals playing a major role in standing out. As a social media manager, you will be charged with defining the strategy to ensure the content you share and curate is compelling and valuable for your audience.
You only have a…
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