SiriusDecisions Summit 2017: The ROI of Content Marketing

SiriusDecisions Summit 2017: The ROI of Content Marketing

Author: Kelly Wenzel / Source: The Content Strategist One of the most frequent questions we get from prospects and clients is: “How can I

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One of the most frequent questions we get from prospects and clients is: “How can I measure the impact of my content marketing?” SiriusDecisions reports that 83 percent of B2B companies plan to increase their content budgets this year, yet zero percent believe they’re effectively measuring ROI. So how can brands determine a return on their investment?

I’m so excited to be addressing this question at the upcoming SiriusDecisions Summit #SDSummit. Shawna Dennis, Global Head of Content Marketing at Manulife, will join me to share a case study on how her company saved $1.2 million by partnering with Contently.

In 2016, Manulife, a global insurance company, had little communication between teams, which made it very difficult to establish…

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