The 7 Content Marketing Trends That Matter in 2017. Being great at content marketing was harder to do in 2016 than ever before. That’s because there’s more content in more places, with more topics and more faces. And that trend isn’t going to stop in 2017—it’s only going to multiply. I asked my consulting team at Convince & Convert to create this guide to the content marketing trends that matter, based on our content marketing strategy work for some of the world’s most interesting brands. The result is this comprehensive, timely, and sometimes controversial guide. View or download below via Slideshare, and I’ve summarized the key points for you here as well. What did we miss? What content marketing trends do you think are critical in 2017? Let us know in the comments.
Being great at content marketing was harder to do in 2016 than ever before. That’s because there’s more content in more places, with more topics and more faces.
And that trend isn’t going to stop in 2017—it’s only going to multiply. The key is going to be understanding how to take a more nuanced, informed approach, so your content…
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