10 SEO marketing tools every pro should know in 2017. Content Content is the backbone of SEO. You can also track your content’s performance on social networks, seeing who shared your content and when. Free: Searchmetrics offers a free but limited version of its Essentials package that includes keyword research. Free: The free version of Majestic shows you which websites are linking back to you and your competitors. “External links have been singled out as the most important search engine ranking factor.” Ranking SEO is all about increasing the likelihood of your website ranking high on search engine results pages. Free: Google Search Console provides numerous free tools intended to help you measure the performance of your website. While keyword data is limited, you can easily see what words and phrases you’re currently ranking for. Paid: Ranging from $41 monthly plans to custom pricing based on enterprise needs, you can analyze keyword strength based on domain, location and device with SERPs. Paid: Raven Tools provides both SEO technical analysis and online marketing tools starting at $27 a month.
You wouldn’t attempt to build a house with your bare hands, so
why try to practice search engine optimization without the proper
Fortunately, whether money is no object or free software is a
must-have, there’s no shortage of SEO tools available to help. The
trick is recognizing which ones are worth your time.
From content enrichment to technical analysis, the following are
the premier tools of the trade for SEO heading into 2017.
Content is the backbone of SEO. Content marketing leaders
achieve annual website traffic growth of nearly eight times others,
according to Aberdeen. What’s more, the Content Marketing Institute
reported that although it costs significantly less than outbound
marketing efforts, content marketing generates
more than three times the leads.
In short, content is an SEO priority.
Free: EpicBeat is a
data-driven platform that highlights content trends. In addition to
seeing how many shares a post receives, it spotlights the number of
cheapest pricing option, $99 per month, offers the opportunity to
see what content is most shared on social media. As with EpicBeat,
this provides insight into specific topics and angles to increase
engagement. You can create outreach lists based on people
discussing your brand or topics relevant to your industry. You can
also track your content’s performance on social…