The Best Tools to Track and Analyze Your Social Media Marketing Campaigns. Marketing on social media is important, but we’ll also need to track data to quantify our efforts. Social Mention Social Mention is a free, web-based app that can track brand mentions across blogs, microblogs, your bookmarks, social media, and more. The free version can monitor one account, analyze up to 25,000 followers, and compare your account to accounts with up to 150,000 followers. Simply log in and connect your Twitter, Facebook, LinkedIn, WordPress, Blogger, and YouTube accounts. It’s a great social media data-analytics tool in its own right, specializing more in social media demographics. These are my favorite paid social media tools if you’re still not finding something you like. These BI dashboards can track your reach across social networks. Mention If you’re hoping to scale your social efforts to an entire team, Mention is a great place to start. I showed you my favorite social media tools.
Social media is more than just a way to waste time online.
Social media is a big business.
Over 2.7 billion people are active on social networks, which accounts for approximately 37% of the global population.
Here’s how that user base breaks down among the top 7 social networks.
Facebook is by far the biggest.
That’s why I recently made a video about how to grow your Facebook brand.
Facebook isn’t the only channel, though. They’re all vital.
Marketing on social media is important, but we’ll also need to track data to quantify our efforts.
This post is a listing of the most powerful tools to organize, track, and quantify your social media efforts.
We’ll start with the free tools.
I’m a big fan of free tools.
The freemium business model is alive and well in social media marketing tools.
While many of these tools have premium plans and features, the free versions are still useful.
I don’t like to spend a lot of money on digital marketing, so I try using the free tools first.
So should you.
Here are the best I’ve come across (in no particular order).
1. Social Mention
Social Mention is a free, web-based app that can track brand mentions across blogs, microblogs, your bookmarks, social media, and more.
Here’s how my website, NeilPatel.com, looks.
Sentiment is a great measurement tool you don’t get by default on social platforms.
My mentions are almost entirely neutral and positive, which is what marketers tend to be interested in.
Negative reviews have a place too, though. Understanding the context of mentions is just one Social Mention stat.
Learn keywords, mention frequency and reach, and more through the API or a custom RSS feed.
Hootsuite is one of the best social media automation tools on the market.
Not only that, but this tool also allows you to customize streams to monitor and search for brand mentions across channels.
This is done by typing the keyword you wish to monitor into the stream or streams you want to monitor it on.
I regularly use Hootsuite to automate social media for clients.
It’s an all-in-one tool for managing and analyzing your social media initiatives.
Twitter has definitely gotten better about data analysis over the years.
You can see your Tweet impressions and interactions relatively easily in the default API.
Still, Twitter acquired TweetDeck in 2011 to provide a separate interface option.
Using TweetDeck, you can monitor and administrate multiple accounts from one place.
It also includes power-user features like the ability to sort by and search for hashtags, keywords, trends, favorites, and more.
TweetDeck is the perfect app for agencies or companies that work with multiple Twitter accounts.
It’s exclusive to Twitter, however, and it no longer supports other social networks like Facebook.
SumAll is one of the most comprehensive cross-platform reporting tools.
The amount of data reporting available is astounding, and you’ll receive regular email digests that track trends automatically.
View your Twitter, LinkedIn, Instagram, and Facebook engagement, reach, audience quality, and more with this handy tool.
This is one of my favorite features.
What’s the point of having a large following if most of them are fake?
SumAll helps you find that out and more.
With daily and weekly email updates, you’ll always know exactly where you stand on social media.
You’ll also be able to track that information historically.
Another tool that focuses entirely on Twitter, Followerwonk, is a tool by Moz to provide deep insights.
The free version can monitor one account, analyze up to 25,000 followers, and compare your account to accounts with up to 150,000 followers.
You’ll have to pay for pro features to download reports, but the free version still provides plenty of power.
With Followerwonk, you can search through Twitter bios, connect with influencers, and more.
It’s best used to help plan, research, and implement social influencer and micro influencer programs.
The best feature of HowSociable is the ability to see, at a glance, how you’re doing on each social network.
The visual interface for the free version shows mentions across 12 sites, including Tumblr, YouTube, LinkedIn, Google Plus, Reddit, WordPress, Blogger, and Foursquare.
With a premium account, you’ll be able to view up to 36 platforms.
You’re given a score based on several metrics, and you can check out competitors, too!
I’m clearly lagging most in my Google Plus, LinkedIn, and YouTube accounts. Now I know where to dedicate my resources.
If you need a big-picture social scoreboard, look no further than HowSociable.
Klout is another platform that provides a simple score to show your social media reach.
It also shows what subjects you’re influential in.
Simply log in and connect your Twitter, Facebook, LinkedIn, WordPress, Blogger, and YouTube accounts.
You’ll then be presented with cross-channel measurements of your reach and engagement.
Brands also use Klout to connect to micro-influencers and to schedule social posts.
It’s not the final word in your social reach, but it’s a great barometer.
TweetReach is another Twitter-exclusive tool that’s useful for finding out more about your followers and brand mentions.
Check out how my username, @NeilPatel, stacks up.
I reach 481,939 people, nearly twice my actual follower count.
This is useful information to determine how influential your followers are.
You can use this data to guide your influencer programs and to determine who to follow.
It’s a great tool to scout the competition, as well.
Crowdfire is a powerful tool for growing your Twitter and Instagram followings.
Whether online through the web app or on a mobile device, you can analyze your accounts and engage in real time.
Learn what your friends talk about, blacklist or whitelist followers, automate posts, and more.
This robust tool has a simple UI and can be used as your go-to social media reader.
On top of these features, it helps you share relevant content as you browse the web. It even provides suggestions.
Crowdfire is like having your own social media assistant.
SocialPilot rivals Hootsuite and Buffer as one…