The Definitive Guide to Data-Driven Marketing

The Definitive Guide to Data-Driven Marketing

Consider the following: 78% of organizations say data-driven marketing increases lead conversion and customer acquisition (source) 64% of marketing executives “strongly agree” that data-driven marketing is crucial to success in a hypercompetitive global economy (source) 66% of marketing leaders have seen an increase in new customers as a result of data-driven initiatives (source) There’s no denying that data-driven marketing delivers higher levels of customer engagement and market growth than traditional marketing efforts. What is Data-Driven Marketing? Data-driven marketing is the ability to analyze your existing data, understand what’s missing, how to segment it and apply it to your marketing campaigns. Ultimately, the goal of data-driven marketing is to identify important trends within your campaigns and customer base in an effort to cater to customer and prospect preferences. From there, you segment your email list and send a highly targeted email campaign to this audience using messaging that resonates specifically with financial advisors. That’s data-driven marketing. The key to data-driven marketing is to tailor your campaigns to your buyer personas. Although a data-driven marketing strategy starts with the marketing team, it’s a company-wide effort that requires time, expertise, and resources from many departments within an organization. Data-driven marketing is never ‘done’. The continuously updated database enables sales and marketing teams to execute more effective marketing campaigns and improve lead generation efforts.

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The Definitive Guide to Data-Driven Lead Conversion

Corporate success is often hampered by conflicting goals—marketing wants more leads while sales want better leads. Sound familiar? It’s an age-old battle many companies struggle to remedy.

Fortunately, the key to satisfying both teams’ goals is simpler than you think—its data! Consider the following:

  • 78% of organizations say data-driven marketing increases lead conversion and customer acquisition (source)
  • 64% of marketing executives “strongly agree” that data-driven marketing is crucial to success in a hypercompetitive global economy (source)
  • 66% of marketing leaders have seen an increase in new customers as a result of data-driven initiatives (source)

There’s no denying that data-driven marketing delivers higher levels of customer engagement and market growth than traditional marketing efforts. Today, we teach you how.

What is Data-Driven Marketing?

Data-driven marketing is the ability to analyze your existing data, understand what’s missing, how to segment it and apply it to your marketing campaigns. This may sound simple enough, but the process of analyzing marketing data can be a daunting task for those who don’t have a grasp on the data collection, maintenance, and aggregation processes.

Ultimately, the goal of data-driven marketing is to identify important trends within your campaigns and customer base in an effort to cater to customer and prospect preferences.

For example: After analyzing your database, you realize that 20% of your contacts are financial advisors. From there, you segment your email list and send a highly targeted email campaign to this audience using messaging that resonates specifically with financial advisors. That’s data-driven marketing.

For a more in-depth look at data-driven marketing, start…

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