Top Video Marketing Trends for 2018

Top Video Marketing Trends for 2018

What are you going to do differently? As shown in our video trends animation this year, people spend 3x longer watching video which is live compared to pre-recorded video, showing this new trend is here to stay. The use of omnidirectional cameras are used in order to grasp a spherical video capture of a space. It may have already been a trend in 2017 with over 86% of businesses using 360 video as an effective marketing tool, but this new technology is set to explode in the new year. Many digital guru’s have predicted by the end of 2018, the world of VR users will look very different. Video Mapping Video Mapping has been around for some time but with technological advances has allowed this technique to become more mainstream… It is a powerful technique that comprises of making 3D projections on a flat surface. The way in which videos are now presented and formatted on mobile devices is also changing in order to comply with social media platforms. It is no surprise that YouTube is the social network of video, but is now becoming increasingly more important on Facebook with the likes of Facebook Live and Facebook Watch becoming more popular and on demand. 7 Offline Marketing Strategies that... 15% of Today's Jobs Will Be Gone by 2030 What is Digital Marketing? 2018 Digital Marketing Trends The 3 Components Required for Small Business... 4 Marketing Hacks That Will Let You Disrupt Any... Why A Social Media Strategy Is Critical to Your...

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2018 will most definitely bring with it a host of new challenges for businesses that aim to adapt to the latest technological advancements.

As the countdown to the new year is well underway, staying on top of the trends is crucial through your marketing efforts. Now is the time to take advantage of the commotions in your daily routine and think about how to make the most out of your marketing efforts in 2018.

What are you going to do differently? What new tools do you want to try? What video techniques would you like to master?

We have sifted through what we believe will be the top video marketing trends of 2018…

1. Live Video
Live Video may not be a new upcoming trend but the influence of live video will grow at a prodigious pace in 2018. As shown in our video trends animation this year, people spend 3x longer watching video which is live compared to pre-recorded video, showing this new trend is here to stay.

2. 360-degree videos

360-degree video is a fairly new technology and was first introduced in 2014. The use of omnidirectional cameras are used in order to grasp a spherical video capture of a space.

It may have already been a trend in 2017 with over 86% of businesses using 360 video as an effective marketing tool, but this new technology is set to explode in the new year.

Over time 360 videos have become less difficult to create one with advancements in tech equipment at lower costs.

3. VR Video

Virtual reality still lingers in uncharted territory, the number of active VR users is forecast to reach 171 million by 2018 – keep an eye out for the increase in demand.

In October this year, Facebook unveiled their new VR headset called Oculus Go. The new gadget has been praised by the digital community to be very user-friendly and has become renowned the easiest way for developers to be…

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