Video Content for Your SMM Strategy in 2018: the Whys and Hows

Video Content for Your SMM Strategy in 2018: the Whys and Hows

Interesting Not Interesting Share Tweet The growth of mobile surfing and the increase in video content have been among the most noticeable Internet trends for the last five or seven years, what with explosive development of mobile technologies and increase in network bandwidths. The year 2018 promises to be heavy on both, with mobile videos becoming one of the primary methods of marketing in social media. Let’s find out. Short and simple instructional videos promoting your content Mobile users generally are after two types of videos: very short, very easy-to-understand ones that can be looked through quickly to get the gist, and long ones that can be watched for a significant period of time while they are waiting somewhere (in a line, on a bus trip, etc.). Needless to say, short videos can occupy the niche of the long ones (you can watch multiple short videos while you wait), while long ones cannot replace the short ones (if you need a 3-minute instruction on how to sharpen a kitchen knife you will be annoyed with 2-hour in-depth guides). This means that concentrating on short and simple is most likely to be a winning strategy. You can see a good example of Ben and Jerry’s ice-cream brand, posting colorful, short recipe videos that pack quite a wallop on their Instagram. Long, in-depth videos if it is appropriate for your product and audience Nevertheless, the above-mentioned approach doesn’t work in all industries. Live video Live videos are a simple and cost-effective way to take your viewers behind the scenes of how your company functions. Why You Should Incorporate Live Video in Your... How to Use Video Marketing for Small Business... 3 Notes on Video Marketing on Social Media in...

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The growth of mobile surfing and the increase in video content have been among the most noticeable Internet trends for the last five or seven years, what with explosive development of mobile technologies and increase in network bandwidths. The year 2018 promises to be heavy on both, with mobile videos becoming one of the primary methods of marketing in social media. The reason is simple: with the ever-growing amount of content constantly bombarding people, their already short attention spans are getting even shorter, and pictures/videos are much easier to perceive than text. So what should you do to ride on this trend in 2018? Let’s find out.

1. Short and simple instructional videos promoting your content

Mobile users generally are after two types of videos: very short, very easy-to-understand ones that can be looked through quickly to get the gist, and long ones that can be watched for a significant period of time while they are waiting somewhere (in a line, on a bus trip, etc.). Needless to say, short videos can occupy the niche of the long ones (you can watch multiple short videos while you wait), while long ones cannot replace the short ones (if you need a 3-minute instruction on how to sharpen a kitchen knife you will be annoyed with 2-hour in-depth guides). This means that concentrating on short and simple is most likely to be a winning strategy. You can see a good example of Ben and Jerry’s ice-cream brand, posting colorful, short recipe videos that pack quite a wallop on their Instagram.

2. Long, in-depth videos if it is appropriate for your product and audience

Nevertheless, the above-mentioned approach doesn’t work in all industries. If you sell a complex product, it may be difficult or even impossible to say anything meaningful about it in a span of a few minutes. And it is wrong…

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