Author: Book Marketing Tools / Source: bookmarketingtools.com The reclusive, brooding author writing in the shadows no longer exists. Wit
The reclusive, brooding author writing in the shadows no longer exists. With social networking now being a crucial skill for every writer—especially an indie, his seclusion has impaired his ability to grow an audience organically and market his books effectively. He is unknown and irrelevant.
If you’re on this path, do yourself a favor and turn back quickly.
While it’s true that we’re not all socially adept, the reality is that there has been a fundamental shift in how consumers discover new books and communicate with authors. People have become far less receptive to one-way communication methods where they have no way of responding. They want a way to interact. They want real connections. They want a way to share their opinions and be heard.
These are all things they get from social media.
The good news is that the phenomenal growth of networking platforms like Facebook and Twitter has birthed countless success stories for brands with dynamic campaigns. This means that you as an author with a strategic, well-coordinated, and consistent plan of action can leverage social media to drive your book launch to success.
There’s just one major hazard you need to be aware of, though—a trap that finds many authors spinning their social media wheels.
It’s the mistaken belief that “social” means “promotion.”
But…
Here’s What Being Social Is Really About
- Creating an easily accessible, open channel of communication with readers
- Connecting with individuals and building relationships
- Cultivating a community of fans within your target audience
- Building authority and influence within your genre or niche
- Creating brand and book awareness with little to no expense
- Boosting your visibility through engaging, shareable content
- Building trust with book buyers
The additional benefits you can expect:
- Generate excitement for your book launch
- Leverage the fan and follower bases of others
- Drive quality traffic to your author website, book sales page, or retailer product page
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