Author: Jill Schiefelbein / Source: Entrepreneur This video is part of a series brought to you by Entrepreneur’s book division, Entreprene
This video is part of a series brought to you by Entrepreneur’s book division, Entrepreneur Press, the publisher of Jill Schiefelbein’s book Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business.
In this Dynamic Communication interview, author Jill Schiefelbein chats with the senior brand ambassador for Martell Cognac, who talks about his journey into the role, and what makes a good brand ambassador for your company. Perfect for entrepreneurs, brand managers, brand ambassadors, marketing teams, sales teams and more.
- What is the most important characteristic of a brand ambassador?
- Who inside your organization can make a good brand ambassador?
- How do you transition from a non-client-facing to a client-facing role?
Learn the answers to these questions and more in this video with the man whose passion for cognac is unsurpassed, Christophe Pienkowski.
Want to see the full interview with Penkowski? It’s 20-plus minutes of brilliance where we go behind the scenes at a brand expression launch…